top rule in UX design

KISS- The Only Rule that Matters when Designing for User Experience

When it comes to usability studies, almost everyone will agree that one particular acronym summarizes the findings best: K.I.S.S.- Keep it simple, stupid. Often times, clients looking to build or rebuild a website focus heavily on their internal use of a site rather than the intended end user. This frequently results in content that is not SEO for the target audience as well as convoluted or more complicated functionality than required. Read some case studies and examples of companies making a ROI through simplicity.

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