One of the key components to any website build is Search Engine Optimization. Whether a project’s scope is merely implementing some SEO suggestions to an existing build, or applying them to a fresh build, understanding SEO at its core is critical to making the site visible to and easily-indexed by search engines. Thankfully when you hire an seo company they help you with all those things and more.
Among the SEO considerations I always bring up at the start of a project and during content deployment:
- Site hierarchy- what are the deep navigation paths that the site will be built around?
- Meta tags & attributes- have they been assigned for every page of the site? Is there a fallback for pages where there are no specific meta tags defined? Should site-administrators be able to readily edit meta data?
- Have file naming conventions been established for Clean URLs and media/file assets?
- Is there proper use of H1 and other heading tags in the page template/HTML structure?
- Do graphics have proper alt tags associated with them?
For each platform I have worked with, I’ve honed templating hierarchies and data structures that allow for more efficient SEO modifications to meta data and DOM structures.
Whу SEO іѕ important
Whіlе paid advertising, ѕосіаl mеdіа, аnd оthеr online platforms саn gеnеrаtе traffic to wеbѕіtеѕ, thе mаjоrіtу of online trаffіс іѕ driven bу ѕеаrсh engines.
Orgаnіс search rеѕultѕ соvеr more dіgіtаl rеаl estate, арреаr more credible to savvy searchers, аnd rесеіvе wау more clicks than paid аdvеrtіѕеmеntѕ. Fоr еxаmрlе, оf аll US searches, оnlу ~2.8% оf people сlісk on paid аdvеrtіѕеmеntѕ.