Background
Implementation

Optimizing Video for Mobile while Boosting Social Media Credibility

In the early stages of this campaign (2010-2011), the client knew that streaming video for many mobile device platforms and resolutions could be one tough mountain to climb- especially since there were buffering concerns, concerns about service providers throttling downloads, and playback resolution concerns. While we may take video on mobile devices for granted today, it was not as reliable and universal in 2011.