Custom Expression Engine Desktop Theme

When the United Way of Greater Philadelphia and Southern New Jersey put this website project out for bid, the most important criteria was for implementing the new website using a theme similar to the national organization’s re-imaging campaign and a Content Management System (CMS) that was already implemented by other United Way branches.  Expression Engine, popular for its HTML driven templating engine (unlike its PHP driven templating rivals) offers a lot of flexibility in setting up templates to a high degree of granularity if needed.  That said, one of the key components to deciding how to implement the website’s templates was determining which elements should be managed through custom content types/channels and which should be directly programmed in HTML.  Generic HTML & CSS theme assets were provided, but further customization of templates and content types were required.