Most themes and out-of-the-box installations of WordPress generally have one or two global sidebars. Most commercial websites however prefer to have special calls-to-action and featured content on specific sections of their website. For A+, the agency wanted to feature specific and random testimonials, team bios, featured content, and upcoming events throughout the site but for specific subsections and conditions. Like most CMS platforms, WordPress allows for both fully programmatic implementations of context-sensitive views as well as graphical user interface (GUI) administered contextual rules. In deciding which approach to use, flexibility and customization by site administrators led to the use of a GUI administered plugin.