FloodCleanupCompanies.com Website

Flood Cleanup Companies Website Development- Design, Launch, and Maintenance

In addition to redesigning existing domains for the King Dry network, there were also new domains to be launched. The “FloodCleanupCompanies.com” domain was to serve in building the affiliate network and providing general information to victims of flooding.

Project Highlights

  • Built using a standard CSS template, selected by myself
  • Storyboard style content- each page of content flows into the next
  • Photographic slideshow
  • Embedded videos
  • Custom favicon

Services rendered: March 2011

Visit the Flood Cleanup Companies Website (www.floodcleanupcompanies.com)

Project Types Creation, Writing, Authoring of Original Content, Web Site Design & Management | Features & Highlights , , , , , , ,

Original & Educational Content – FloodCleanupCompanies.com / Flood Insurance Information Page

Below is a sample of some original content I wrote for the Flood Cleanup Companies website.

INSURING AGAINST FLOOD DAMAGE

It’s never too late to get prepared for flooding…

Everyone is at risk to having different extents of flood damage. Some of us live at the coast with routine floods and hurricanes. Others dwell inland but rivers, lakes and dams still make up a risk of damaging your house. FEMA provides homeowners with special maps that have risk scores accredited to all areas in the country, including several factors that can make an area more likely to have flood damage than another. Still, you have to keep in mind that although such maps are pretty accurate, they don’t provide a 100% guarantee that there won’t be any floods in an area which is denoted as to be risk-free. There are many factors that the specialist at FEMA just can’t predict and in case the flood comes it will really help having adequate coverage for your property.

Standard homeowners and business insurance policies do not cover losses caused by flooding. However, everyone at risk for flooding should investigate flood insurance made available through the National Flood Insurance Program. Residents living in floodplains should review their homeowners and flood insurance policies before flooding takes place.

People living in floodplains are 27 times more likely to experience a flood during their 30-year mortgage than they are to experience a fire.

- Karl Newman, of the Northwest Insurance Council

Selecting an Insurance Policy

  • Get multiple quotes from different providers licensed for working in your state.
  • Be sure to review the limitations AND exclusions in the policy and “compare apples to apples” when shopping for an insurance plan. Each insurance carrier may offer slightly different clauses or policies as far as what is and what isn’t covered.

Also, if you do buy flood insurance, be advised that there is usually a 30-day waiting period for new flood insurance policies, which means any flood damage to your home during the 30-day waiting period will not be covered.

By having a comprehensive understanding of a company’s primary function, I am able to write content that addresses the target audience and its most common questions. This keeps each page of your site relevant and reflective of your business’ mission.

Services rendered: March 2011

Visit the Flood Cleanup Companies Flood Insurance Information page featuring this article (floodcleanupcompanies.com)

Project Types Content Editing, Copy-Editing, Editing for SEO, Creation, Writing, Authoring of Original Content | Features & Highlights , , , , , ,

Original Content – Writing Effective Mission Statements, FloodCleanupCompanies.com Home Page

Below is a sample of some original content I wrote for the Flood Cleanup Companies website.

WELCOME TO FLOOD CLEANUP COMPANIES

At FloodCleanupCompanies.com, our mission is to help flood victims across The United States navigate the muddy waters of the flood damage cleanup, repair, restoration, remediation, and recovery processes. A simple internet search on for flood damage or a related phrase yields thousands of search results, many of which are cleanup and recovery service providers looking for your business.

This site serves to avoid the many searches regarding flood recovery including:

  • finding reputable, affordable, local flood cleanup & recovery service providers
  • understanding the difference classifications for floods (both in terms of weather bulletins and insurance coverage and claims
  • learning what can and cannot be salvaged and recovered from a flood
  • understanding the long term impacts and risks of flood damage

Floods can have an economic and emotional effect on people and property directly affected. Having a better understanding of flood causes can help you better prepare and perhaps minimize or prevent flood damage. Environmentally, floods can be important to local ecosystems. Some river floods bring nutrients to soil. A classic example is the Nile River in Egypt that would flood every year and bring nutrients.

Writing content reflective of a mission statement can be challenging, especially when the writer does not fully understand the nature of the business. No matter what my relationship to the company is (employee, or freelance contractor), I always make an effort to have a comprehensive knowledge of a company’s primary function so that any content I may write, or editing suggestions I make are relevant to your business’ mission. Many flood recovery sites are basic splash pages with little information or detail. When designing and building FloodCleanupCompanies.com, I wanted to make sure the site was both informative and user friendly.

Services rendered: March 2011

Visit the Flood Cleanup Companies homepage featuring this article (floodcleanupcompanies.com)

Project Types Content Editing, Copy-Editing, Editing for SEO, Creation, Writing, Authoring of Original Content | Features & Highlights , , , , , ,

Floodwater Damage Cleanup Services Websites

Floodwater Damage Cleanup Services Websites- Custom CSS Theme, Geotargeted Content
Floodwater Damage Cleanup Services Original Websites- Single Landing Page before The Crafty Canvas

In late 2010, I was hired by a local water damage and property damage restoration company to optimize and redesign existing websites for their national affiliate network. There were over 50 domains built around one of two single-page templates, including the corporate website and the state specific sites. The multiple domains mostly utilized three keyword phrases, and represented separate divisions of the affiliate network. In addition to providing a facelift to the national corporate website, I had the task of relaunching domains of the separate divisions with both a new look, and fresh content. The “Floodwater Damage Cleanup Services” division of affiliates primarily responds to water damage from flood disasters across the midwest. The sites were implemented using static CSS/HTML templates.

Highlights & Accomplishments

  • Original website design with color scheme to match corporate homepage
  • Customization of theme for site
  • Scrolling marquee for marketing messages
  • Editing existing content, and providing geotargeted content to describe the company’s services
  • Design of supplemental graphics
  • Customized php scripts to perform zipcode lookups with affiliate database

Additional Responsibilities

  • Applying search engine optimization techniques
  • Apply various website metrics including Google Analytics, Bing Webmaster Tools, and Yahoo! SiteExplorer
  • Maintain and upgrade Drupal installation and plugins on a regular basis
  • Miscellaneous changes

Services rendered between: February 2011 – March 2011

Visit a Floodwater Damage Cleanup Services Website (floodwaterdamagecleanupservicesks.com)

Project Types Content Editing, Copy-Editing, Editing for SEO, Miscellaneous Digital Artwork, Web Site Design & Management | Features & Highlights , , , , , , , ,

Bradley Architectural Solutions Flyer

Bradley Architectural Solutions Flyer- Content Generation, Graphic Design

A year after helping the company launch its website, I was approached by the company owner who was looking for additional marketing literature to handout during sales visits and conventions and to include in informational binders. This flyer was designed to parallel the theme of the website and brochure, also designed by me.

Project Highlights

  • Complete design of flyer, design mimicks website theme
  • Cropping of and aligning vendor logos into banner across footer of flyer
  • Graphical text layout
  • Flyer creation utilizing MS Word, allowing for future edits by owner

Services rendered: February 2011

View the Bradley Architectural Solutions flyer in pdf format

Project Types Content Editing, Copy-Editing, Editing for SEO, Literature & Publications, Miscellaneous Digital Artwork | Features & Highlights , , ,

King Dry Water Damage Affiliate Management / Search Engine Database Application

King Dry Water Damage- Affiliate Search Engine
King Dry Water Damage- Affiliate Management Database

After a month working on SEO projects for this national water damage restoration network, I suggested to the company owner streamlining his business operations by utilizing a database. Until this project’s implementation, the company was manually maintaining an Excel workbook with inconsistent records and formatting. In addition, multiple people were accessing, manipulating, and storing their own copies of the workbook on their individual computers. Each time a call came in, a staff member would have to use google maps to search for the address of the calling party, then manually lookup and determine which affiliate in the state to call and refer the job. By implementing a database solution, an 8-12 minute process became a 3 minute process.

Project Highlights

  • Customized Existing WordPress StoreLocator Plugin, adding additional functionality, and client-specific data fields
  • Customized PHP functions to manipulate MySQL Database
  • Graphical User Interface for Affiliate Search Engine, with Google Map depicting location of all affiliates within a user-defined radius
  • Custom search engine sorting and highlighting of affiliate search results, providing distance to job site, status and number of crews available to respond, customer ratings regarding service
  • Graphical User Interface for Affiliate Management, with customized PHP/HTML forms to add and edit affiliate information
  • User roles and capability settings for database users
  • Single data set, universally accessible to staff

Additional Responsibilities

  • Training of staff
  • Documentation of database application
  • Benchmarking and optimizing MySQL queries and php functions

Services rendered: February 2011

Project Types CMS Platform Management, CMS Site Designs, Database Architecture & Administration, Efficiency Studies | Features & Highlights , , , , , , , ,

King Dry Intranet

King Dry Water Damage Network Intranet (WordPress) Setup and Maintenance, MySQL/PHP customizations, streamlining business processes

After two months with King Dry and revamping some of its websites, I proposed setting up an intranet site where the team could blog about business developments and have a user friendly/searchable interface to communications and developments between team members and affiliates. Upon selling the idea to upper management, I was tasked with setting up the blog, training other staff members to administer and post to it, and contribute to it.

Highlights & Accomplishments

  • Setup of self-hosted WordPress blog
  • Selection of theme for site
  • Incorporation and customization of sidebar widgets
  • Incorporating static reference pages into WordPress site, including an index of domains
  • Implementing a user management scheme, with pre-determined roles and capabilities
  • Adding a library/gallery feature for quick access and previews of marketing graphics
  • Coding a php/javascript form that would transform user input into a predefined HTML page, streamlining the manipulation of templates for new sites and new pages
  • Integration with custom affiliate database and search engine

Additional Responsibilities

  • Maintain and upgrade WordPress installation and plugins on a regular basis
  • Miscellaneous changes

Services rendered between: February 2011 – Present

Project Types CMS Platform Management, CMS Site Designs, Efficiency Studies, Web Site Design & Management | Features & Highlights , , , , ,

Flood Damage Cleanup Websites

Flood Damage Cleanup Websites- Custom CSS Theme, Geotargeted Content
Flood Damage Cleanup Original Websites- Single Landing Page before The Crafty Canvas

In late 2010, I was hired by a local water damage and property damage restoration company to optimize and redesign existing websites for their national affiliate network. There were over 50 domains built around one of two single-page templates, including the corporate website and the state specific sites. The multiple domains mostly utilized three keyword phrases, and represented separate divisions of the affiliate network. In addition to providing a facelift to the national corporate website, I had the task of relaunching domains of the separate divisions with both a new look, and fresh content. The “Flood Damage Cleanup” division of affiliates primarily responds to water damage from flood disasters. The sites were implemented using static CSS/HTML templates.

Highlights & Accomplishments

  • Original website design with color scheme to match corporate homepage
  • Customization of theme for site
  • Floating Navigation/Sidebar
  • Editing existing content, and providing new original geotargeted content to describe the company’s services
  • Design of supplemental graphics
  • Customized php scripts to perform zipcode lookups with affiliate database

Additional Responsibilities

  • Applying search engine optimization techniques
  • Apply various website metrics including Google Analytics, Bing Webmaster Tools, and Yahoo! SiteExplorer
  • Maintain and upgrade Drupal installation and plugins on a regular basis
  • Miscellaneous changes

Services rendered between: January 2011 – February 2011

Visit a Flood Damage Cleanup Website (flooddamagecleanupnewjersey.com)

Project Types Content Editing, Copy-Editing, Editing for SEO, Creation, Writing, Authoring of Original Content, Web Site Design & Management | Features & Highlights , , , , , , , , , , ,

Geotargeted Original Content- Flood Damage Cleanup New Jersey / Burlington County Page

Below is a sample of some original content I wrote for the Flood Damage Cleanup New Jersey website.

Flooding & Water Damage in Burlington County: Some Common Sources Over the Years

Torrential rain like the 13 inches that fell over a 12 hour period in 2004 can cause significant flooding for communities along the Rancocas Creek.

Burlington County and Central New Jersey has seen its fair share of Nor’easters and remnants of tropical storms and hurricanes, all of which have been known to cause flash flooding throughout the county, especially in Mount Laurel, Medford, Medford Lakes, Lumberton and Southampton.

In addition to rain, heavy snow and ice can lead to significant water damage by:

  • Collapsing roofs
  • Forging Ice Dams and subsequent Roof Leaks
  • Elevating creeks and rivers to flood levels during the spring thaw

While nature may be the leading cause of flood events and water damage, wear and tear of pipes and appliances in aging properties is also known to lead to leaks, spills, and bursts, that result in flooding of residential basements, utility closets, and more.

Water damage, the removal, and the clean up process that follows, can be very quickly done and the cost associated with it relatively low, when compared to the cost of mold remediation if the dry out is not taken care of properly.

Almost anyone can write their own content, mashing information together from multiple sources. However, content must be relevant to your business’ mission, similar to and inclusive of the keywords established for the web page, and most importantly informative to one’s target audience. In writing about the featured restoration services for Burlington County, I chose to include common sources of water-based property damage in order to distinguish our site from competitors’ sites that often list towns and services.

Services rendered: January 2011

Visit the page featuring this article on the Flood Damage Cleanup New Jersey website (flooddamagecleanupnewjersey.com)

Project Types Creation, Writing, Authoring of Original Content | Features & Highlights , , , , , , ,

Fix Water Damage Websites

Fix Water Damage Websites- Drupal CMS Platform Setup, Theme Customizations, Geotargeted Content, Drupal Customizations
Fix Water Damage Original Website- Single Landing Page before The Crafty Canvas

In late 2010, I was hired by a local water damage and property damage restoration company to optimize and redesign existing websites for their national affiliate network. There were over 50 domains built around one of two single-page templates, including the corporate website and the state specific sites. The multiple domains mostly utilized three keyword phrases, and represented separate divisions of the affiliate network. In addition to providing a facelift to the national corporate website, I had the task of relaunching domains of the separate divisions with both a new look, and fresh content. The “Fix Water Damage” division of affiliates primarily respond to water damage from plumbing and roofing issues. The sites were implemented with the Drupal CMS platform.

Highlights & Accomplishments

  • Setup of self-hosted Drupal CMS platform/blog
  • Customization of theme for site
  • Custom sidebar blocks, and custom content filtered views
  • Editing existing content, and providing new original content to describe the company’s services
  • Design of graphical banners
  • Customized php scripts to perform zipcode lookups with affiliate database

Additional Responsibilities

  • Applying search engine optimization techniques
  • Apply various website metrics including Google Analytics, Bing Webmaster Tools, and Yahoo! SiteExplorer
  • Maintain and upgrade Drupal installation and plugins on a regular basis
  • Miscellaneous changes

Services rendered between: December 2010 – January 2011

Visit a Fix Water Damage Website (fixwaterdamagepennsylvania.com)

Project Types CMS Site Designs, Content Editing, Copy-Editing, Editing for SEO, Creation, Writing, Authoring of Original Content, Miscellaneous Digital Artwork, Web Site Design & Management | Features & Highlights , , , , , , , , , , , , ,